Posted: Friday, 30 October 2015 @ 08:33
One of our consultants, John Weaver, was invited to be a
panellist at Cancer Research UK InnoFest 2015 for the topic of ‘How to have
great ideas’. The panel was made up of John, three marketing-centric
consultants, a Cancer Research UK Director of Innovation and chaired by Zoe
Regent, the Head of Innovation at Cancer Research UK. A 45 minute discussion of
hot topics was undertaken followed by a 15 minute audience led question time.
According to initial feedback the event was a great success, and the breadth of
the panel beyond marketing allowed attendees to have a better understanding of
ideation from the perspective of active practitioners.
There is a link to the panel video below,