Cancer Research UK InnoFest 2015

One of our consultants, John Weaver, was invited to be a panellist at Cancer Research UK InnoFest 2015 for the topic of ‘How to have great ideas’. The panel was made up of John, three marketing-centric consultants, a Cancer Research UK Director of Innovation and chaired by Zoe Regent, the Head of Innovation at Cancer Research UK. A 45 minute discussion of hot topics was undertaken followed by a 15 minute audience led question time. According to initial feedback the event was a great success, and the breadth of the panel beyond marketing allowed attendees to have a better understanding of ideation from the perspective of active practitioners.  

There is a link to the panel video below, https://youtu.be/PZPG0oHRUmk .